Lowe's #HyperMade: Re-invent "how to" at millennial speed

This case study shows how Lowe's, the American home-improvement retailer engaged new millennial customers with relevant content on relevant digital media.

Lowe's #HyperMade: Re-invent "how to" at millennial speed

Summary

Lowe's Home Improvement wanted to create a greater connection with new Millennial homeowners. Looking at quantitative tracking data and qualitative in-depth videos conducted online, we realized that to engage Millennials with the Lowe's brand, we nee

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