Johnsonville Sausage: Welcome to Johnsonville, Wisconsin

This case study describes how Johnsonville Sausage, a Wisconsin-based meat processing company, leveraged its small town background and its authenticity to win over Canadian sausage lovers.

Johnsonville Sausage: Welcome to Johnsonville, Wisconsin

This is the story of how we made a small town in Wisconsin matter to Canadian sausage eaters.

In spite of a strong trend toward buying local, Johnsonville overcame ten years of flat sales to win over...