J.Jill Uncomplicate

This case study explains how J Jill, a women's clothing retailer, targeted female baby boomers in the US in this integrated relaunch campaign.

J.Jill Uncomplicate

Campaign details

Agency: CerconeBrownCompany and The Fantastical Media: PGR Media Research: CerconeBrownCompany and Added Value

Overview

"Uncomplicate." is a deeply integrated campaign conceived entirely from research by women's clothing...

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