International Delight: CoffeeHouse Inspirations Skinny

This case study describes a campaign to create awareness and trial for the International Delight Coffee House Inspirations Skinny beverage among a target audience of health-conscious North American women interested in lifestyle topics.

International Delight: CoffeeHouse Inspirations Skinny


To create awareness and trial for new International Delight CoffeeHouse Inspirations Skinny


Marketing Strategy: Extend brand reach across multiple platforms (TV, Print, Digital) to build awareness among the target audience of health-conscious females interested in lifestyle topics (entertainment, fashion, food)

Big Idea: Measure and optimize the brand impact and brand-building effectiveness of the digital campaign to maximize user awareness and effective media spend



TV: :05stags were added to existing :30s cable spots, which supported the core CoffeeHouse Inspirations line, to help generate awareness...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands