Illinois Council Against Handgun Violence (ICHV): Teddy Gun

The Illinois Council Against Handgun Violence (ICHV), an organisation to prevent devastation by firearms, introduced the Teddy Gun to show how the manufacture of teddy bears has more regulations than the manufacture of guns in the US.

What was the irrefutable consumer insight?

Growing numbness to gun violence is exacerbated by a glaring disparity in protections for the greater good that go unrecognized.

Describe the marketing challenge.

The Illinois Council Against Handgun Violence (ICHV)...