Summary of the marketing challenge, methodology, insight discovered, creative execution and business impact.
'Bath & Body' products go beyond traditional skin cleansing and offer a more holistic experience and have been growing through specialty channels, impacting our key retailer Walmart. We partnered together to democratize the experiential bath & body opportunity by creating a self-care purposeful brand called "Find Your Happy Place" crafted with consumers and launched in Walmart November 2020.
Consumer Insight
Self-care doesn't need to mean traveling to far off places or spending a ton of money. When feeling stressed and anxious, consumers find relief by visiting mental...