Dove: Hand Sanitizer Launch

Dove, a personal care brand, launched a global campaign to extend into an adjacent category by challenging the existing norms within a segment and offering superior skincare.

Summary of the marketing challenge, methodology, insight discovered, creative execution and business impact.

In 2019, Dove identified hand sanitizer as an opportunity to enter to fulfill an unmet consumer need by offering superior skin care. With the pandemic,...

Not a subscriber?

Schedule your live demo with our team today