Diamonds by DeBeers: Forevermark

This De Beers campaign presented a "new kind of bride" to the Indian consumer. Research revealed that, traditionally, gold is favoured over diamonds in Indian weddings.

Diamonds by DeBeers: Forevermark

Diamond bride: more happy than married

“More married, than happy"

(New York Times #1 Bestselling author Sarah Ban Breathnach commenting on how many marriages today happen for the wrong reason and to the wrong person, to settle down, without knowing who we are.)


The self-sacrificing, dutiful bride has been the Indian ideal for years. This is a story of how research helped the agency imagine a new kind of bride. For our client, DTC, weddings were the single largest purchase occasion. The agency...

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