Chobani: Moving cups - micro-audiences and messaging

This case study describes how the yoghurt brand Chobani used behavioural and geo-location data to better emotionally connect with consumers.

Chobani: Moving cups - micro-audiences and messaging


Chobani, a premium yogurt brand, is constantly looking to improve their audience brand experience. They recently partnered with Dstillery to better understand their consumers' preferences and to inform their brand messaging. Using behavioral and geo-

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