Business on Main, by Sprint

Sprint sought to develop a communication strategy specifically targeting Small Business Owners (SBOs).

Business on Main, by Sprint


The wireless category is among the most competitive in all of consumer and business to business marketing, with advertising spending totaling over $4.5 billion annuallyi. This category is also one of the most responsive to advertising, with branding and differentiation being crucial to success.

Today, Sprint is the #3 in the telecom category and is outspent 3:1 by competitors like AT&T and Verizonii. Sprint enjoys a highly differentiating and profitable advantage that positions it well for the future with the development of a 4G (fourth generation) network that is...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands