Bank of America promoted the launch of a rewards-based credit card with this campaign, which aimed to attract new customers by addressing both a shared need to save money in a gloomy economic climate and the general frustration with the complex rules cashback cards tend to have.
Bank of America: BankAmericard Cash Rewards Credit Card
BankAmericard Cash Rewards Credit Card (1-2-3)
Business Case and Campaign Objectives
Like all financial institutions in the current environment, it is important for Bank of America to deepen relationships...