Allstate – if at first you do not succeed, go back to what the consumer said
If at first you don't succeed, Go back to what the consumer said!!
AUTO INSURANCE IS AN ESTABLISHED, UNDIFFERENTIATED CATEGORY WITH LOW INVOLVEMENT AND INTEREST.
It is a product that is often required by law, so many consumers do not feel empowered from the onset of the decision making process
Consumers often 'inherit' their parent's company or make their decision based on price (amongst a list of acceptable candidates) and then just continue to pay premiums by rote
There is also a fair amount...