ARF Re:think 2009 - Do marketers have a "misshapen view of brand meaning"?

Geoffrey Precourt

Ahead of the Advertising Research Foundation's annual Re:think convention and expo, Geoffrey Precourt reports on the key challenges facing research and the corresponding themes of the event, as described by the ARF's chief research officer, Joel Rubinson.

ARF Re:think 2009 - Do marketers have a "misshapen view of brand meaning"?

Geoffrey Precourt WARC Online

Joel Rubinson, chief research officer of the Advertising Research Foundation (ARF) posed the following question on the eve of his organization's large...

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