The OTT revolution

Examines the change in consumer viewing habits due to digital disruption that has led to the rise of OTT television in the US.

Introduction

It is an understatement to say that the way people view video has changed dramatically. In fact, the pace of digital disruption transforming the TV industry is accelerating. The lines are blurring as TV and digital are converging. Demand for content, concomitant with advancing technology, has delivered consumers more choices, as well as an increasing number of ways to view programming than ever before.

Linear viewing is still by far the norm (more than 75% of all viewership). However, over-the-top (OTT) has become mainstream. About two in three TV households have access. Because viewership of OTT content skews younger...

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