Several data breaches grabbed headlines in 2019. This year has been one of the worst for such breaches, according to Risk Based Security—a cyber security analysis firm. Over 3,000 breaches were reported through the end of June, exposing 4.1 billion records. Even though the vast majority of such breaches had a low to moderate severity score, anxiety-inducing headlines may have affected Americans view on privacy.
Withsuch concernsbuildingover the last few years, The California Consumer Privacy Act (CCPA) will soon be ushered in, and other states are weighing similar regulations. It was in the shadow of these occurrences that The Advertising Research Foundation (ARF) conducted its 2nd annual Privacy Study.