Share of Voice & Share of Market
Mi hui Pak
DEFINITIONS
Share of Voice (SOV): A brand’s share of the total advertising dollars or impressions for a product or commodity classification (Sissors & Barron, 2002, p. 427).
Share of Market(SOM): The...
Share of Voice & Share of Market
This summary from the Advertising Research Foundation offers an overview of recent research and debate related to the topic of share of voice and share of market.
