Introduction to Artificial Intelligence in advertising

Provides a brief introduction to practical applications of artificial intelligence (AI) in marketing solutions.

Artificial intelligence (AI) means different things to different people (Sullivan, 2017). Some say that AI is a broad field that includes everything from simple if-then rules for playing Checkers to complex ensembles of deep neural networks for piloting autonomous vehicles. The most important thing to remember is that AI, as it is used in marketing, is a term that is applied to several very different techniques and functions.

Recommendation engines make recommendations based on viewing habits. A relatively simple video example might use your "view through rate" to help determine whether to recommend similar content going forward. Also, AI is...

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