Demographic Group: Baby Boomers
Jessica Letizia
Demographic Overview
Baby Boomers consist of those born between 1946 and 1964. Depending on the source, the cohort accounts for 78-81 million adults. The Insured Retirement Institute (2012) reported that "between now and 2029; U.S. Baby Boomers will turn 65 at a rate roughly 7,000 per day."
Spending Power
"As more Boomers age out of their prime income earning years, they will move from a life dedicated to making money to one that is directed to spending money" (Nielsen & BoomAgers, 2012). TVB (2011) and eMarketer(2011) both place...