TV targeting: Is this the beginning of the end for age and gender targets?

This article questions the use of outdated targets when buying TV, showing how linear TV is beginning to exploit the proliferation of data.

Is this the beginning of the end for age and gender targets?

Pete Doeclypd

Introduction

Why is TV still bought using age and gender targets? This is a question that has been asked for many years, and there have been many calls for more specific audience...