The curious contradiction of millennial individualism: A marketer's guide to the millennial psyche related to wearable tech

This paper analyses US research data to explore the nature of the millennial psyche in relation to purchasing trends across wearable technology.

The curious contradiction of millennial individualism: A marketer's guide to the millennial psyche related to wearable tech

They've been heralded as the most individualistic generation that has ever lived1— the generation that's replaced "rules are...

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