Relevance is everything: Personalizing ads based on location and purchase behavior can boost ROAS 4X
Jennifer Pelino and Nadya Kohl
Explores the importance of personalizing ads based on location data and past purchase behavior and looks into the challenges that marketers face with the increasing role of mobile and digital along the path to purchase.
Executive Summary: Mapping the Path for the Right Nudge
The increasing role of mobile and digital along the path to purchase has made it extremely difficult for marketers to deliver the right message to the right person at the right place and time. So...
