Leveraging the power of mobile devices for customer experience and market research

Jai Kapoor and Spriha Sahai

This paper proposes leveraging mobile devices for market research and to enhance customer shopping experiences.

Leveraging the power of mobile devices for customer experience and market research

Jai Kapoor and Spriha Sahai Hewlett Packard

Background:

Consumer Mobility as a trend has increased in leaps and bounds over the past few years. Mobile phone devices are no longer a mere means of making calls or sending text messages. These devices have become a constant companion for consumers, and in turn effect how information is created, searched, shared, & used to make informed purchase decisions. This paper proposes an approach to leverage mobility for conducting market research as well as enhancing customer shopping experience.

Problem definition:...

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