Intensity as the third dimension: Looking beyond reach and frequency to measure the impact of branded content

Reveals the findings of a study that measures the true impact of branded content among Gen Z and millennials in a significantly fragmented media landscape.

The (measurement) struggle is real

Fact: The world of marketing & advertising just isn't the same anymore.

Gone are the days when brands could run 30-second TV spots and call it a day. A recent Nielsen report showed traditional TV viewing by adults...

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