The (measurement) struggle is real
Fact: The world of marketing & advertising just isn't the same anymore.
Gone are the days when brands could run 30-second TV spots and call it a day. A recent Nielsen report showed traditional TV viewing by adults aged 18-24 has fallen a whopping 43.6% since 2012. That's a lot of eyeballs on TV ads. The media landscape has fragmented significantly, with cross-platform marketing as table stakes and digital media channels splintering into a who's who of ad formats (think pre-roll, social, native, branded content).