How Microsoft builds brands for the whole person

Microsoft, a multinational technology company, details how it used audience-testing for its Microsoft 365 Brand Studio, which brought the creative in-house to establish an ecosystem of content from product videos and ads to award-winning web series and documentary-style films.

The myopia of only paying attention to attention

One thing most marketers can agree on in today's media landscape is that it's an enormous challenge to break through to and connect with people. We are told daily that our brand-building campaigns compete in the "attention economy" and that if we don

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