Game on: the potential of gaming as an advertising medium

This article discusses findings to the question of what makes gaming so engaging, and does it hold potential as an advertising medium.

Game on: the potential of gaming as an advertising medium

It's hard to hold someone's attention we live in a world full of distractions constantly seeking to steal our gaze. Yet attention is something we all crave and as marketers it is something we need to deliver. It was this thinking that led us to gaming, a medium unique in its ability to hold attention as well as drive interaction. So, what is it about gaming that makes it so engaging? Does it really hold potential for brands as an advertising medium?

In this paper, we share the findings of...

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