From "Mommy" to "Mom/me": New insights on moms
Betsy FrankTime Inc
Background:
According to Forbes, Moms tug purse strings to the tune of $2.1 trillion. That's more than the GDP of Russia, France, Italy, Brazil, Spain, or the UK.
But who is "Mom"? The fact is, the cookie cutter, one-size-fits-all mom no longer exists, if she ever did. Instead "Mom" is a diverse group of women who have one thing in common: They all happen to have a child.
Today, there are over 82 million women in the US who are mothers, and one-third of all US households have...