As registrants began to assemble in New York for the Advertising Research Foundation's (ARF) annual "Re:think" conference, the organization offered a Sunday late-afternoon program that included a session on social media – more specifically, a workshop on "how to use the Web and social media to better understand how the multicultural consumer connects with brands." Geoffrey Precourt, Warc's U.S.
ARF Kicks Off "Re:think 2010" Conference on a Social (Media) Note
Geoffrey PrecourtWarc
As registrants began to assemble in New York for the Advertising Research Foundation's (ARF) annual "Re:think" conference, the organization offered a Sunday late-afternoon...