ARF DASH report reveals ever-changing TV-viewing landscape

Provides data from the Advertising Research Foundation’s Fall 2022 DASH (Device and Account Sharing) study, an ongoing initiative that looks at the changing face of US TV viewership.
  • More than 5% of US households do not have a TV set, but they are still watching TV, with 80% of these households having a broadband connection; additionally, the penetration of Broadband Only (BBO) homes grew from 25% in Summer 2021 to 30% in Spring 2022 among TV-accessible households, a universe which includes homes without a TV set.
  • The vast majority of Pay TV households do not have a set up box on every TV, with only 21% of adding one to every TV – and this ‘unequal access’ creates measurement challenges.
  • There is very little loyalty when it comes...

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