ARF Audience Measurement 4.0: Traditional media have the numbers to buck digital challenge

Senior figures from "traditional" media (including magazines, newspapers, radio, out-of-home and sponsorship) express their thoughts about the realities of operating in an increasingly digital world in this report from Geoffrey Precourt at the Advertising Research Foundation's Audience Measurement 4.0 conference in New York.

ARF Audience Measurement 4.0: Traditional Media Have the Numbers to Buck Digital Challenge

Geoffrey PrecourtWARC Online

Betsy Frank, chief research & insights officer, Time, Inc., read out the full program blurb introducing back-to-back media panels...

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