ARF Audience Measurement 4.0: Making web ads that work

The challenge of making engaging, appealing and brand-building web ads that can compare to the best of television's strengths is the focus of this report from Geoffrey Precourt at the Advertising Research Foundation's Audience Measurement 4.0 conference in New York.

Making Web Ads that Work

Geoffrey PrecourtWARC Online

The challenge for digital marketers, according to John Burbank, ceo of Nielsen Online, is to make toilet paper advertising compelling. And he proved it with a simple image: a mug shot of Mr. Whipple,...

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