ARF Audience Measurement 2.0

Roderick White

Roderick White, the Editor of Admap, reported for WARC direct from the ARF Audience Measurement 2.0 conference, held in New York City, June 26-27, 2007.

United States
Strategy

ARF Audience Measurement 2.0

Roderick White

DAY 1: DIGITAL CONSUMERS AND THE LONG TAIL

Bob Baroccci, ARF's CEO, welcomed over 400 truth seekers to the elegant Hudson Theatre of New York's Millennium Broadway Hotel by pointing out that, despite rumours to...

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