Reporting from the Advertising Research Foundation's annual Re:think convention, WARC Online's U.S. editor Geoffrey Precourt covers a session by Yoram Wind, Wharton School marketing professor, on 11 "empirical generalisations" (EGs) drawn from recent marketing papers submitted to the Journal of Advertising Research.
ARF Annual Conference
What do we really know about advertising? Some "empirical generalisations"
Geoffrey PrecourtWARC Online
What do we really know about advertising? Well, it depends who you ask. An agency may tell you that brilliant creative sells and...