ARF Annual Conference Day Two: NBCU's eight Olympic lessons from a "billion-dollar research lab"

Geoffrey Precourt

NBCU's 3,600 hours of TV coverage of the 2008 Beijing Olympics, together with streaming broadband, online and mobile channels, provided the broadcaster with an excellent opportunity to understand consumer behavior across media platforms.

ARF Annual Conference Day Two:

NBCU's eight Olympic lessons from a "billion-dollar research lab"

Geoffrey Precourt WARC Online

Geoffrey Precourt, WARC Online's US editor, reports from the Advertising Research Foundation's annual Re:think convention in New...

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