ARF Annual Conference Day Two:
NBCU's eight Olympic lessons from a "billion-dollar research lab"
Geoffrey Precourt WARC Online
Geoffrey Precourt, WARC Online's US editor, reports from the Advertising Research Foundation's annual Re:think convention in New York City. Other papers from the event include:
- Redefining research to meet advertisers' needs
- Putting a human face on consumer-centric marketing
Full coverage is also available on WARC's Re:think 2009 blog at www.warc.com/ARF09
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After more than 3,600 hours of television on two broadcast networks and four cable networks, after 2,600 hours of streaming broadband video coverage, after exhaustive supplemental online...