Are your costs too low?

It seems to be inevitable that when one company takes over another it immediately launches a cost-cutting exercise on that brand, as was the case when Kraft bought out Cadbury.

Are your costs too low?

Jules Goddard

When Kraft announced it was taking over Cadbury, it wasn't long before a hefty round of cost-cutting started. But is this depressing and familiar scenario really the best way to grow a company? Jules Goddardexamines...

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