'Are you tuned in?' Advertiser-agency financial stewardship & how Sarbanes-Oxley fits in

Describes the new Sarbanes-Oxley (SOX) Act in the US, whose objective is to improve firms’ accountability so as to avoid Enron-type scandals.

“Are You Tuned In?”

Advertiser/agency financial stewardship & how Sarbanes-Oxley fits in.

Ken FaklerErnst & Young LLP

Lately, many advertisers and marketing professionals have probably been hearing the term “Sarbanes-Oxley”...