Are You Talking to Me?

The author contends that most advertisers fail to understand how to communicate with women - and that part of the problem is their under-representation in U.S.

Are You Talking To Me?

How advertisers are communicating (or not) with women

Mary Lou Quinlan,Just Ask A Woman

Welcome to 2000, the year when women’s voices rule the media. This month Oxygen Launches its much-publicized Internet site and cable network....