Are You Starstruck?

This paper questions the value of celebrity endorsers and points out some of the dangers of using famous faces to sell brands.

Are You Starstruck?

Todd Wilkinson

Brace yourself, America. Here comes the phenomenon that is David Beckham. Some say the British soccer superstar is a commodity more bankable than Jordan and Tiger - that he's as likable as Oprah, as handsome as Brad Pitt,...

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