Are you ready to meet EVE? Using conversational AI to deliver consumer insights

This paper explores the benefits of using conversational AI to deliver consumer insights by presenting the development and application of the chatbot EVE (Evolved Verbatim Engine), which was designed to chat with people as part of, and instead of, a structured survey in Australia.

Introduction

In the online age, consumers have more ways than ever before to express themselves. Social media has become the preferred way for people to share their thoughts, feelings or experiences – not just within their personal circles but also with the brand