Are you old school? A scale for measuring sports fans' old-school orientation

A primary goal of sports marketers in to engender fan identification with a team and/or its athletes.

Are You Old School?

A scale for measuring sports fans' old-school orientation

Ajay SukhdialOklahoma State UniversityDamon AikenButler University andLynn KahleUniversity of Oregon

'For when the one Great Scorer comes To write against your name,He marks –...