Are you hungry? Changed 10,000 names

The perception of“ is equivalent to meal delivery" was changed in this campaign that conveyed an all-new brand message of " doesn’t only deliver meals but also everything else" to users.

Case details


Brand owner:

Main agency: Shanghai Sky and Sky Advertising Co., Ltd.

Main agency holding group: Guangdong Insai Brand Marketing Group Co., Ltd.

Market launch: Mainland China


Media channels:transportation network...