Are you game?

The in-game environment has become an area of increasing interest to advertisers, with the computer game market estimated to be worth $805 million by 2012, a total rising to $2 billion when taken to include advergames, portal display ads and sponsored games.

Are you game?

Robert McGarvey

Game on. Out of nowhere and at a time when traditional media are struggling for ad dollars, computer gaming is starting to attract the eyeballs of the nation's biggest advertisers.

Visa is a case in point. The Foster City, Calif.–based...

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