Are you being served online? The case for real-time analysis
Malcolm Duckett
If web marketers were asked to name a shining example of how they want their brands to treat customers online, they would likely be able to repeat a shortlist of companies they believe offer a trusted brand name on the web and boast a subscriber or customer base that is the envy of their competitors.
There may be a good example of quality service in there somewhere, but there's another far more fertile hunting ground: the corner shop. Every town or village has them and they could teach...