Are you being served online? The case for real-time analysis

Web marketers are missing important selling opportunities by failing to treat their customers as individuals.

Are you being served online? The case for real-time analysis

Malcolm Duckett

If web marketers were asked to name a shining example of how they want their brands to treat customers online, they would likely be able to repeat a shortlist of companies they believe offer a trusted brand name on the web and boast a subscriber or customer base that is the envy of their competitors.

There may be a good example of quality service in there somewhere, but there's another far more fertile hunting ground: the corner shop. Every town or village has them and they could teach...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands