Are you being seen? Being visible in the cluttered marketing space of Asia

If the mantra is “Unseen is Unsold” then the question must be “Am I being seen?” The environment in which brands and advertising compete for the attention of consumers is more cluttered than ever before: Markets have fragmented as the number of brands and products on offer have steadily grown.

Are You Being Seen?

Being visible in the cluttered marketing space of Asia

Vanessa OshimaJapan Market Intelligence (JMI)

INTRODUCTION

If the mantra is “Unseen is Unsold” then the question must be “Am I being seen?”

While the choice...