Are you being seen? Being visible in the cluttered marketing space of Asia

If the mantra is “Unseen is Unsold” then the question must be “Am I being seen?” The environment in which brands and advertising compete for the attention of consumers is more cluttered than ever before: Markets have fragmented as the number of brands and products on offer have steadily grown.

Are You Being Seen?

Being visible in the cluttered marketing space of Asia

Vanessa OshimaJapan Market Intelligence (JMI)

INTRODUCTION

If the mantra is “Unseen is Unsold” then the question must be “Am I being seen?”

While the choice of location and means of targeting consumers has become more sophisticated over time, in many ways it has becoming harder to actually capture the attention of these same consumers. As time has progressed new media have been added to the marketing toolbox – print, television, websites, mobile phones, outdoor billboards in neon or not, blimps and buses wrapped in advertising. This...

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