Are you a diagonal thinker?

Hamish Pringle

In this article, Hamish Pringle, Director General of the Institute of Practitioners in Advertising, introduces the concept of 'diagonal thinking'.

Are you a diagonal thinker?

Hamish PringleInstitute of Practitioners in Advertising

What do many of the most successful people in Adland have in common?

The IPA, working with John Gage and Sarah MacPherson of management consultancy AgencyPeople, is two years into a research study designed to identify what features are shared by people (from all disciplines) that make it to the top in the advertising business; we call it the Diagonal Thinking project.

If the Diagonal Thinking hypothesis can be proved, and the results to date suggest it can, the IPA hopes to use the insights to build better...

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