Are We Victims Of The Ancient Chinese Curse?

Discusses the legal and regulatory issues and general challenges facing the marketing industry in 2006, inclduing: session and resisdual feees, the internet, personal media, pensions and health, multiplexes and multicasting, digital editing and product placement.

Are We Victims Of The Ancient Chinese Curse?

Douglas J. WoodANA

We've all heard the Chinese curse“ May you live in interesting times.” While the marketing industry has certainly had its share of interesting times in the past, the future holds...