Are we heading for an advertising and marketing recession?

In the uncertain economy of early 2008, forewarned is forearmed. This paper outlines economic evidence pointing to a downturn and presents arguments for why a future marketing downturn may differ from previous recessions.

Are We Heading for an Advertising Recession?

Carlos Grande, WARC.com

If the typical job tenure of a chief marketing officer is two years, few outside Germany or Japan will have any direct experience of how recession would change their current role.

The slump...

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