Are we getting too emotional?

Thanks to neuroscientists and psychologists, there is now good evidence of the emotional basis of decision making and of implicit learning.

Are we getting too emotional?

Paul Feldwick

Q What do we know about how information – or, more accurately, knowledge – leads to behaviour change? I want to prove information is more powerful than emotion in precipitating change in behaviour.Dominic Hall, account planner, VCCP

A As someone who has long contemplated writing a book called You're all Wrong, You Bastards,I instinctively warm to any contrarian point of view. Maybe it is a common trait in account planners. So, just as a growing body of opinion is beginning to favour the view that the informational component in...

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