Are we getting too emotional?
Paul Feldwick
Q What do we know about how information – or, more accurately, knowledge – leads to behaviour change? I want to prove information is more powerful than emotion in precipitating change in behaviour.Dominic Hall, account planner, VCCP
A As someone who has long contemplated writing a book called You're all Wrong, You Bastards,I instinctively warm to any contrarian point of view. Maybe it is a common trait in account planners. So, just as a growing body of opinion is beginning to favour the view that the informational component in...