Are we deliberately turning away from global diversity and true innovation?

Philip De Wulf and Emmanuel Verhagen

Need based segmentations are based on psychological needs or motives present in every one of us. The more fundamental these needs are, the more they can be considered universal: the need for status is present in every culture, as is the need to belong to a group, the need for safety, or even the need to stand out as an individual.

Are we deliberately turning away from global diversity and true innovation?

Philip De WulfThe mission house, Belgium

Emmanuel VerhagenSynovate Censydiam, Belgium

UNDERSTANDING UNIVERSAL, HUMAN NEEDS AND THEIR CULTURAL EXPRESSIONS

Need based segmentations are based on psychological needs or motives present in every one of us. The more fundamental these needs, the more they can be considered universal: the need for status is present in every culture, as is the need to belong to a group, the need for safety, or even the need to stand out as an individual. A clear map of these universal needs in the...

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