Are self-description scales better than agree/disagree scales?

Questions using agree/disagree (A/D) scales are ubiquitous in survey research because they save time and space on questionnaires through display in grids, but they have also been criticized for being prone to acquiescent reports.


Survey and market researchers collecting data on attitudes and opinions have a variety of scales from which to choose. For example, to measure self- versus other-orientation, a researcher could ask respondents to report how much they agree...